Oracle enhances customer experience platform with a B2B refresh

22. February 2021

Oracle has added a bevy of new features to its Oracle Advertising and CX platform, which are designed to accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.

Oracle CX is a part of Oracle’s Fusion Cloud platform, which offers applications including customer relationship management (CRM), enterprise resource planning (ERP), supply chain management, and others along with its CX product.

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