BPM under the banner of a sophisticated customer experience
More and more companies are recognizing how elementary a mature customer experience (CX) strategy is for competitiveness, and with it the importance of digitizing the entire customer journey. One thing is certain: enthusiastic customers remain loyal longer, buy more frequently, and even are more willing to pay a higher price. But the recommendation of product, brand and company should not be ignored either, because these components in particular are decisive multipliers in the acquisition of new customers.
But how can this desire be fulfilled, and thus a customer enthusiasm along the entire customer journey be ignited again and again at every touchpoint? The basis for this is created by efficient CX management that intensifies and improves individual relationships with the customer.
To do so, it is first and foremost important to know …